Background & Goals

Jambon District, Ponorogo Regency, wanted to share service information with the community via Instagram. The challenge: procedures and service mottos were typically only available as lengthy text at the office, leaving residents unaware of their rights and obligations. Clear visualization was needed to make this important information easily accessible and understandable. The goal was to provide transparent, easily understood district service information through social media.

Flaat Studio's Strategic Approach

• Important Information Visualization
  The "SIGAP" service motto (Courteous, Innovative, Agile, Trustworthy, Professional) and service flows were visualized in a clean, readable format.
• Informative Carousel Format
  Multiple slides in a single post to explain the complete service flow, from document submission to return.
• Consistent Design
  Uniform templates with official government colors and logos, creating a professional and trustworthy appearance.
• Simple Language
  Service terminology was simplified without losing meaning, so residents from various educational backgrounds could understand.

Measurable Results

• Engagement Rate (Likes): Significantly up from 8–9 to 18–20 likes per post
• Total Posts: 8 information feeds, including carousel format for service flows
• Increased Engagement: Over 100% increase in community interaction
• Clearer Information: Residents can now access the motto and service flows anytime without visiting the office

Client Benefits

• Community better understands service procedures without repeated inquiries.
• Service transparency increases public trust in the district office.
• Important information is saved on social media and accessible anytime.
• The district's image becomes more open and modern in the public eye.

Room for Improvement

Information could be expanded by adding service schedules, document requirements for various service types, or contact persons for further questions. Add Instagram highlights to preserve important information so it doesn't get buried under new posts.

Recommendations from Flaat Studio

Maintain visual consistency with existing templates. Update information regularly if procedures or policies change. Use the comments section to answer residents' questions quickly and courteously. Consider adding short video content explaining service flows visually.