Background & Goals

Google Ads often attract people who are just browsing, not ready to buy. Budget gets spent, few prospects come in, and measuring real results is difficult. The main challenge in land marketing is filtering purchase intent from the search stage so every ad rupiah directly impacts sales.

This campaign focused on lowering cost per prospect, improving lead quality, and stabilizing ad results.

Flaat Studio's Strategic Approach

• Purchase Intent Keywords
  We selected keywords indicating transaction readiness and blocked general searches that drain budgets.
• Separate Campaign Structure
  Ads were separated by purpose, enabling more precise control.
• Landing Page Alignment
  Landing pages were aligned exactly with ads so visitors aren't confused and focus directly on the desired action.

Measurable Results

• Cost per Prospect: Down 42%
• Ready-to-Discuss Prospects: 65% requested quotes immediately
• Ad ROI: Stable at 1:5
• Bounce Rate: Down to 18%

Client Benefits

• Sales team no longer needs to filter out casual inquiries.
• Budget is only spent on people who genuinely need the product.
• Time and money focused on potential deals.

Room for Improvement

Landing pages could load faster and include shorter forms to reduce abandonment before data submission.

Recommendations from Flaat Studio

Connect ad data directly to a CRM system. Monitor prospect quality weekly, not just click counts. Good ads must be followed by equally well-structured follow-up systems.