Background & Goals

Many brands exhaust their Instagram ad budgets due to high cost per click, interactions not leading to purchases, and difficulty measuring real results. The main challenge is not just generating clicks, but ensuring every visit has potential to become a customer.

This campaign focused on generating qualified prospects through Direct Messages at the lowest possible cost.

Flaat Studio's Strategic Approach

• Buyer Stage-Based Campaigns
  We structured campaigns around buyer stages, making messages and visuals more relevant at each phase.
• Structured Testing
  Visuals and copy were tested simultaneously to find the most effective combinations.
• Precision Tracking
  Conversions were tracked down to the DM level, enabling optimization based on real data, not assumptions.
• Daily Optimization
  Targeting and creative adjustments were made daily based on performance.

Measurable Results (1-Month Period)

• Budget: Rp 3.6 million/month
• Cost per Click: Stable at Rp 2,900
• Link Clicks: 1,217 from 195,900 impressions
• Client Prospects: 135 people
• Cost per Prospect: Rp 26,700
• Content Likes: 245 across 8 posts

Client Benefits

• Ad budget goes further by focusing on genuinely interested audiences.
• Low cost per prospect allows campaigns to run longer without wasteful spending.
• Conversion data provides a strong foundation for more effective follow-up strategies.

Room for Improvement

Although DM conversion has reached 11%, potential to reach 15–18% remains by simplifying landing page steps and adding more personalized auto-replies.

Recommendations from Flaat Studio

Continue ad momentum with automated reply systems and structured follow-up flows. Every click has the potential to become a payment when responses are quick and precise.